If you’ve seen a picture of a gem, then was disappointed later when it arrived, you are not alone.  In fact, it’s probably safe to say that if this has not happened to you, you have been very lucky (or you have purchased all your gems from Optima Gem, of course!). There’s no foolproof way to avoid this pitfall, but here’s some tips on reducing your vulnerability.
   First and foremost is that you must always remember that a picture is just a picture. No matter how good the camera or how good the photographer, the photo will never be the same as seeing the gem in person.  Lighting, flash, focus, dust, and photo enhancement lead to inaccuracies, some intentional, most not Most pictures are taken with the purpose of making the gem look as good as possible.  With the capabilities of the cameras and editing programs today, it’s pretty easy to make a gem look better than it really is.
   Be aware of super high quality photos.  These cost money and time so unless the item is very expensive, you are probably not seeing what you will receive.  An understanding of the gem you are viewing will help you decide how accurate the photo is as well.
  Be aware of changes in backgrounds and photo angles.  This is usually a sign that the photographer is trying to hide something.  A straight on view with a consistent background will give the most honest portrayal.
   Be aware of items sold in lots or as part of a parcel.  The picture is likely the best gem in the lot and the chances of you receiving that particular one is very low.  Make sure you are getting an accurate written quality description with the item.  General descriptions such as “A grade” or “fine” allow the dealer too much range.
   At Optima Gem, we take all our pictures with the same camera with the same settings.  We shoot straight on with the same pale cream background every time.  We always take a representative gem from a lot, not the best (or worst).  Online you can actually view every lot in full in the gallery section.  And most important:  We grade our colors, cut and clarity accurately and consistently. If we ever deviate from these guidelines it is always to more accurately represent the gem, not to improve it.